COMMUNITY STRATEGY & ROADMAP
Community is a key driver of business growth. Emotionally connected customers can:
become powerful advocates, amplifying your brand’s reach and reducing acquisition costs;
decrease churn and increase customer lifetime value, driving greater revenue;
be a source of valuable insights that help refine your product offering, improve retention strategies and create more effective marketing campaigns.
However, brands risk wasting resources while struggling to build meaningful relationships with their audience. A clear, data-driven strategy ensures you maximise your efforts and foster authentic connections that deliver lasting value for both your customers and your business. We work with you to develop a tailored plan focusing on the business objectives that matter most, helping you unlock sustainable growth.
Who this is for:
Founders and heads of marketing aiming to boost customer retention, cultivate brand advocacy and drive revenue growth.
Marketing teams focused on enhancing customer loyalty, increasing engagement and maximising overall business impact.
VCs and investors looking to maximise portfolio brand value, expand market share and strengthen competitive positioning.
Our process:
We integrate deep audience research, one-on-one sessions and case-specific recommendations to ensure your community strategy drives real business value:
1. DISCOVERY AND RESEARCH
We start by immersing ourselves in your brand and objectives through in-depth questionnaires and direct conversations with you and your team. We analyse your customer data to better understand your target audience and work with you to conduct additional research, filling in any gaps as needed.
2. STRATEGIC FOUNDATIONS
In a series of interactive sessions, we work with you to set community goals and define mission and values. Together, we build detailed member profiles that look at motivations, engagement drivers and purchasing behaviours. We use these insights to map out a member journey that fosters loyalty and boosts purchasing.
3. PLANNING AND IMPLEMENTATION
We create a tailored omnichannel strategy and roll-out plan, complete with measurable KPIs to track community impact.
4. SUPPORT AND OPTIMISATION
Over the course of three monthly follow-up calls, we review results, address any challenges and make adjustments to keep the strategy aligned with your growth objectives.
Timings:
8-12 weeks (depending on the depth of research required), plus 3 months of additional support.